Wiki : India Fashion - ethnic fashion

There was a time when India was, in no way, visible in the fashion scenario. Today, to say that it has changed would be a rather dramatic understatement. The rise and evolvement of Indian Fashion is, perhaps, one of the quickest ones. The country that was considered almost non-existent when it came to fashion, today, claims an important position in the world of fashion. The very fact that the Indian Fashion industry is a major contributor in the country's economy ascertains the rising value of this particular field. One of the key reasons of the sudden catapult of India Fashion is the drastic change in the style sensibility that characterizes India. While earlier it used to be extremely conventional and predictable, so to speak, what has made the world notice Indian Fashion is the beautiful blend of Indian and Western style sensibilities. To further illustrate, while a woman belonging to another part of the world might think twice about draping a traditional zari woven Indian Saree, she would readily agree to experiment with a Designer Indian Saree featuring chic styling. This contemporary styling of Indian Clothes is responsible for imparting the much desired international appeal which has made India Fashion globally recognized. And thus,India online shopping is the new haven for lovers of India sarees and India salwar kameez all over the world.

Additionally, one can't deny the chief role of Bollywood when it comes to India Fashion. It's true beyond a doubt that India loves its movies along with the style and fashion portrayed in them. In simple words, Indian Fashion is chiefly guided by Bollywood and Indian Bollywood sarees are evergreen fashion statements. While fashion purists might hate to accept this fact, they cannot deny it altogether.

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