With changing times, the saree treasure from Chennai has also undergone varied changes. It is no more associated only with traditional silks but houses many designer saree houses too. The most prominent names among the designer saree brands are Manmandir , RaiR, Moksha, Varsidhi etc. While Varsidhi is known for their rich ethnic styles and traditional collections, Moksha Sarees are known for being unique and catering to the latest trends.
RaiR , a premium fashion clothing store located at Chetpet, Chennai, boasts of a rich collection of designer sarees and caters to the contemporary taste as well as the conservative likes of people from all over India. The popularity and demand of designer sarees is so avst in Chennai now that even big names in traditional silks like Pothys, Nalli, RMKV, Chennia Silks and Kumaran silks also stock a rich varied collection in designer sarees. And with advent of online saree shopping, it is no more a dream but a pleasant reality for all saree lovers across the world. Women can make any saree from Chennai their proud possession from these sites. When it comes to Chennai sarees today, it is no more restricted to kancheevaram sarees or silk sarees alone but represents a whole plethora of varied trendy choices in designer sarees too.