Since Kurtis have become the most important part of Indian womens wardrobe, designing kurtis is gaining momentum through the day among designers. The Kurtis are easy to wear and are still interesting and colourful. Besides that it pairs with a lot of other clothes like churidar, salwar, leggings, jeans and skirts which makes it desirable. Kurtis for women for party purposes have lace work, patch work and zari work in them. The sleeves are given importance while designing kurtis . Frock style Kurtis, Silk Kurtis with crushed dupatta are popular party wear.

Both modern patterns and traditional patterns are used in designing kurtis apart from the geometric patterns. Kurtis for women are designed as a fusion wear while incorporating certain elements of the west in it. Anarkali patterns and business patterns are in vogue among these Kurti patterns. Among the many fabrics used for Kurti including silk, georgette, crepe and chiffon, cotton kurtis are most preferred owing to the climatic conditions in India.

Designing Kurtis involves refined taste where the colour, fabric and embroidery work used needs to complement one another. The purpose of use also should be successfully fulfilled while designing a kurti. Kurtis for women are bought in such a way that they fit two or more outfits. Kurtis also seem to be easy to pack for those who travel during holidays. Kurti tops from India are fondly picked by visitors to India as souvenirs to take home. Kurti fits well with the fast lifestyle of college students and working women.