Aiyyaa - A Take on Meenakshi's Guise

The recent buzz around Bollywood is of course 'Aiyyaa', a refreshing rom-com film depicting Rani Mukherjee as a typical Marathi girl. Lately, this has been the talk-of-the-town, especially about Meenakshi Deshpande (Rani's character in the film) who is likely to take us all on a cracking ride with her dashing, yet classy Maharashtrian lifestyle essayed in the film. The costumes, accessories and graceful panache carried out by Meenakshi is mind-blowing, and we can see the film trailers and pictures are already viral all over the internet.

There is always an exclusive elegance when it comes to Indian Ethnic Fashion. The fashion statement forever imparts a classy, vivid and elegant look when draped on a woman. So, this fact is yet again proved in this film and all due credit to Meenakshi. People are already fanatical about this Marathi mulgi's gorgeous ethnic saree accessorized by traditional nathani (nose ring), mangalsutra, Jhumka earrings, matching glass bangles, chandrakor bindi and mograa (Jasmine flower).

It is always good to know a little more about Maharashtrian's ethnicity, so here are few information for you.

Sadi or Saree, still a craze for Marathis. An authentic Maharashtrian saree is known as Kasta saree or Nauvari Sadi. It is traditionally worn without a Choli or blouse, but for past many decades women had preferred a matching Choli to the Sadi. This saree is almost 8-10 yards in length and is draped in different styles by Marathi women.

Jewelry adorned by Marathis are exceptional. The most popular jewelry among marathi women is Kolhapuri Saaj, it is a classic necklace. Then there are bangles like Patlya or Tode and Jhumka earrings. It takes the right attitude, apparels and accessories to dress-up perfectly and ethnically for any occasion. Most significantly, carrying oneself in such guise, just as Meenakshi, is essential.

This spectacular ethnic costume is quite famous in Bollywood. We've seen Madhuri Dixit sporting a Kasta Saree in the movie 'Sailaab' (year 1990). From there on, we have seen many actresses be clad in typical Marathi sarees, recently Katrina Kaif in the film 'Agneepath' (2012) and now Rani Mukherjee in the film 'Aiyyaa' (2012). As we already identify Meenakshi from Aiyyaa as a girl next-door, nicely dressed up in traditional Sadi and Choli, it seems like there is going to be one more ethnic mania to spread across India.

Here is your chance to resemble Meenakshi. Cbazaar is the official online shopping partner for the movie 'Aiyyaa'. We present you with exclusive collections inspired by Meenakshi, such as pure silk sarees, Silk cotton sarees, and Mangalagiri sarees in different shades. Start shopping at www.cbazaar.com and "Go Wakda" from this October just like Meenakshi.